GEO on real data

AI answers have footnotes.1

1Be one.

Footnote measures what Google and the AI assistants actually do with your pages, keeps every number apart, and tells you what to publish next so you become the source they cite.

Book a demo See what we measure

Search Console · Google Analytics 4 · Cloudflare. No synthetic scores.

yourbrand.com Sample data

Jun 1 to Aug 31, 2026 · 92 days

01 / SEO

284,610

Google search impressions

12,480 clicks

02 / Google AI

22,914

Impressions in AI Overviews and AI Mode

+74% observeddaily average since Jun

03 / Assistants

Sessions from AI assistants

ChatGPT 31 · Gemini 5 · Perplexity 3 · Claude 2

Three tracks, three scales. Never added together. Illustrative numbers, not a client's.

Everyone else is guessing. We measure.

Most AI visibility tools run synthetic prompts against the models and roll the answers into a single score.

Ask an AI the same question again and again, and the same list of brands comes back less than once in a hundred tries.1 A score built on that moves when nothing moved.

We start from what was observed: your pages, your queries, your visitors. From there, we define what to publish to get cited in AI answers.

The measures

Three numbers, one per channel.

Google search, Google’s AI answers, visits from AI assistants. We keep them apart because they record different moments of discovery.

how to start investing

yourbrand.com › investingseen · clicked

How to start investing with $1,000

01 / SEO

Classic search

You show up in the results. We count impressions and clicks of your pages in Google Search.

Source: Google Search Console

pay off debt or invest first

AI answer

Clear high-interest debt first, then invest money you can leave untouched.1

1yourbrand.com

02 / Google AI

Google's AI answers

You are cited inside the answer. We count impressions of your pages in AI Overviews and AI Mode, as Google reports them.2

Source: Google Search Console

Should I pay off my card or start investing?

Assistant

It depends on the rate on your card. This guide shows how to split your money.1

yourbrand.com/investing visit

03 / Assistants

Visits from assistants

Someone clicks through from ChatGPT, Gemini, Copilot and the others. We count those sessions apart from organic search.3

Source: Google Analytics 4

Plus · crawler access

Which AI crawlers request which pages, and what your site answers them.4 It shows what gets fetched, not what gets cited, so it never becomes a fourth score.

Publish what matters

Prompts grounded in your real queries.

Connect Search Console and Analytics. We work out what you do and who searches for it, and define personas: profiles of your typical customers, with the questions they ask AI. We match those questions against the queries you already appear for and turn every gap into a brief your team, or Fylle, can produce.

A / Persona

Sara, 32

First-time investor

Has savings sitting in a bank account and wants to start investing without a costly mistake. Asks ChatGPT before she asks anyone.

Investing Saving Found in your data, reviewed by you

B / Prompts she asks

How do I start investing with $1,000?

14 queries · 3,120 impr.Reaching you

Should I pay off debt or invest first?

6 queries · 1,480 impr.Gap

Is now a bad time to start investing?

No matching queries yetTo verify

C / Brief

Debt or investing first? One page, one answer

FormatArticle plus FAQ
HubFirst-time investors
Answers6 queries, 1 persona
Measured on01 SEO · 02 Google AI

Produce with Fylle

Illustrative persona and numbers. A prompt with no matching queries stays flagged until data backs it.

Onboarding

From your data to what to publish.

Four onboarding steps, done once. You connect your data, the system analyzes it. Then the loop starts: produce, measure, decide what comes next.

Onboarding · onceSteps 1 to 4

1

Add your website

Your domain and the markets you sell in.

Websiteyourbrand.com
MarketsUnited States
That is all we ask
2

Connect your data

Search Console and Analytics 4, read-only. Cloudflare if you use it.

Search Consoleconnected
Analytics 4connected
Cloudflareoptional
Read-only access
3

We find your audience

From your queries and pages we work out what you do and who searches for it.

What you doInvestment accountsfound
Who searches for it
Sara, 32Daniel, 41Ruth, 55
Review and adjust
4

See the gaps

Their prompts, matched to your real queries.

Start investing with $1,000?Reaching you
Pay off debt or invest first?Gap
Is now a bad time to invest?To verify

Then, ongoingStep 5

5repeats

Produce and measure

Hubs, articles, PR, podcasts. Same three tracks.

Brief · readyDebt or investing first?
Measured on the three tracks

The method

One question. One hub. Everything linked.

A hub is a reference page built around one question your audience asks. It gives the complete answer and links every piece that goes deeper: articles, press coverage, podcasts, pages you already have.

Hub · First-time investors Where do I start investing? 1 question · 5 linked pieces

ArticleDebt or investing first?
ArticleETFs or single stocks?
PRPress coverage
PodcastEpisode on first investments
ExistingPages already live

1
We pick the question.
One your audience really asks, and that you don’t answer today.
2
We build the hub.
The main page and the pieces linked to it, each with one goal.
3
We measure and decide.
What each hub earns on the three tracks, even when the numbers are small. Then what to produce or fix next.

Google's own guidance points the same way: original, useful, accessible content is what its AI features draw on.5 Hubs are our way of doing that at scale, validated on live client projects.

Already trusted by

*Footnote was born from our clients' needs: problems we solved for them as tools first, then turned into a product.

Compared

Others stop at a score.
We go all the way to the page.

Other GEO tools

What is measured

Synthetic prompt runs

What Google and your visitors actually did

What you get

One visibility score

Three numbers, kept apart

Where prompts come from

A list someone wrote

Personas found in your data, checked against real queries

Content

Recommendations, or AI drafts at volume

Curated production, one goal per page

Who does the work

Your team, with a dashboard

One integrated system, from your data to the published page

Small numbers

Smoothed into a trend

Shown as they are, with the page that earned them

Questions

Asked before every demo.

Do you track what ChatGPT says about us?

We run prompt tests as research, to find gaps. We never report them as your performance, because the answers change from one run to the next.1

What do you need from us?

Your website, read-only access to Search Console and Google Analytics 4, and Cloudflare if you use it. We work out the rest and review it with you in one call.

Our numbers are small. Is it worth it?

Yes. Small observed numbers tell you more than large simulated ones. We show them as they are and name the page that earned each one.

Who writes the content?

Fylle, your editorial team, or both. Every brief arrives with the persona, the prompt and the queries behind it.

Sources

We cite our sources. AI should cite yours.

Every numbered chip above, like this one1, marks a claim. Here is the source behind each number.

Official sources back the measures. The hub method is our own design choice, validated on live client projects.

1Search Engine Land, "AI recommendation lists repeat less than 1% of the time: Study", 28 Jan 2026. Study by SparkToro and Gumshoe. searchengineland.com
2Google Search Console Help, Generative AI performance report. support.google.com
3Google Analytics Help, Default channel group: AI Assistant. support.google.com
4Cloudflare AI Crawl Control docs, Analyze AI traffic. developers.cloudflare.com
5Google Search Central, Guide to optimizing for generative AI features on Google Search. developers.google.com

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